The KAAS Mission
“To inspire individuals to be bold and empowered while loving the skin their in.”
For the release of KAAS’s newest BodyMilk® lotion line, we designed a brand strategy around reminding women of all ages, ethnic backgrounds and careers, that true beauty lies within. This strategy led us to market KAAS’s digital campaign around the slogan:
“Confidence is beauty.”
Industry
Beauty/Cosmetic
Services
Brand Strategy
Video Production
Target
Female
Ages 25-55
All ethnicities
Goals
Boost Web traffic
Increase sales
Skills
Photoshop
After Effects
After a competitive analysis of KAAS’s competitors in the cosmetic industry, our team built the foundation of the creative narrative based on the brand’s mission statement (see above). By showcasing 3 inspiring women overcoming society’s labels we wanted to emphasize that women achieve what they want in life not by their external appearance, but because of their confidence within.
The Creative Concept.
Our theme is the most advanced and user-friendly theme you will find on the market, we have documentation and video to help set your site really easily, pre-installed demos you can import in one click and everything from the theme options to page content can be edited from the front-end.
Director Felipe García-Peña steps in to prep the focus for the perfect shot.
Testimonial
“For beginning to end, the it Media team ASTOUNDED us. The preparation and execution of our brand’s vision has blown everyone away. Highly recommend for everyone looking for quality branded content. “
